The Allgood Collective is Allbirds’ global community of individuals that promote the power of collective action as a force for good.
Agency: Imprint Projects
The Ask: Make Allbirds stores community hubs.
The Solution: We created a community program by identifying people around the world who were doing impactful work within their communities, and where Allbirds stores are located. We reached out to all types of people from various backgrounds, spaces and places–from oceanic conservationists and photographers to scientists and muralists, everyone has the common desire to do good in their community.
