Pagoda

Near Inc brings blockchain to a wide variety of mainstream media. Pagoda was created to make it easier for developers to build, launch and operate in the new Internet—Web3.

In late 2021, blockchain powerhouse Near Protocol came to us with a bold vision for a new platform, one where anyone—from Web3 pros to would-be founders with no blockchain experience—could build something great on Web3. We helped them name it Pagoda, and wrote their category strategy, positioning them as the first Web3 Startup Platform. We then designed the Pagoda brand and website, centered around their vision for a more open and accessible digital world.

Agency: Gold Front

Role: Creative Strategist

Responsibilities: Stakeholder Interviews, Discovery Sessions, Narrative Strategy, Creative Strategy, Brand Positioning